Where did you hear about us?
Its job is to make you read this second sentence, which has the singular task of propelling your eyes towards the third sentence. Go back and read the first line of this article again. Curiosity is a potent editorial weapon that can be used to great effect in headlines and sub-headings.
In an ideal world, this approach should leave you wanting to know more.
Or it should create a question that can only be answered by reading on. Here, the question the first sentence should intrigue you with is: You may not believe me, but I have news about global warming: Good news, and better news.
And another from The Guardian newspaper: Both lines leave you asking questions. Good and better news about global warming, you say? Am I tying my shoelaces incorrectly? I did two things on my seventy-fifth birthday. Then I joined the army.
Or the one after that.
You can use it to create expectation or intrigue, which following lines can elaborate on or contrast. And take a look at this one from Slate. The sluggish, swamp-bound pea-brains that haunted museum halls and trundled through picture books have been eviscerated by agile, hot-blooded, and, often, feathery dinosaurs that more accurately reflect what Tyrannosaurus rex and kin were actually like.
Opening Line Strategy 2 Asking a question of your reader is another smart way to keep them squarely focused on your content. Like this example from one of our own posts: Showing some empathy towards a common problem can also be a winning opener. Have you ever thought you could be a great writer… if only you had the time?
It was a bright cold day in April, and the clocks were striking thirteen. This opener from The Atlantic also promises to reveal information that you might not be aware of.
Check out this opening line from Fast Company: Opening Line Strategy 7 This last strategy is the simplest of the bunch.
It requires little thought and just a little bit of bravery. Nevertheless, it can be a surprisingly effective tactic. It is simply this: There are occasions when this approach is deliberate. The writer either goes off on a loosely connected tangent before looping back to relevancy or uses the intro paragraph s to set the scene.
This works well in newspapers and magazines, where longer form writing is consumed in a linear way. But on the web, readers tend to skip and scan.
Deleting your first paragraph can be painful. Seven ways to start an article with a killer opening line. As a general rule, your first line is the next most important bit of writing after your headline.
Your second line is the next most important bit of writing after your first line. If you see any good lines, swipe them. Of course, there will hopefully come a time where none of these strategies will matter.How to Attract Attention With a Feature Article interest before you start writing--just a simple outline will do.
of someone quoted in the article. With luck, your feature could be . Write about the person without stating any of your own opinions in the story. Use third person (he said, she did), with accurate quotes in the person’s own words.
How to Write a Profile Story. interview takes place, it should always begin with small talk - develop a rapport with the subject. And once you begin the official interview. The Secret To Writing Stronger Feature Articles By: Guest Column | July 2, When Esquire asked Gay Talese to write a piece on Frank Sinatra in .
A "profile feature" is a newspaper article that explores the background and character of a particular person (or group). The focus should be on a news angle or . Seven ways to start an article with a killer opening line.
If I’ve missed any, feel free to point them out in the comments section below. As a general rule, your first line is . Writing ledes for feature stories, as opposed to hard-news ledes, requires a different approach.
Feature Ledes vs. Hard-News Ledes. Hard-news ledes need to get all the important points of the story – the who, what, in words -- of a person or place. Here’s a Pulitzer Prize-winning example by Andrea Elliott of The New York Times.